Bangkok, Thailand – TROS, a leading brand in men’s grooming and body care, has launched its latest “TROS PRO” product line, introduced alongside the brand’s new presenter for the shower cream and roll on product line, acclaimed actor Mario Maurer. Known for his charm and charisma, Mario represents the essence of TROS PRO, a range developed to enhance the self-confidence and appeal of young men across Thailand. The launch event, themed “TROS PRO: The Grooming of Mastery,” took place on Tuesday, 26 November 2024, at Samyan Mitrtown Shopping Center and was hosted by Neo Corporate Public Company Limited, a leading Thai’s consumer goods company that meets global standards.
Sirisupa Ajsonjorn, Chief Marketing Officer of Neo Corporate Public Company Limited, stated, “As a brand that truly understands the Thai male market, with a regular positive feedback, TROS has continued to develop self-care products for men that help enhance their self-confidence. In 2022, TROS underwent a major rebranding exercise to revamp its 30-plus year image to elevate the brand with a more modern look that suits the new generation of customers. AI technology was also used in the process of product development, adding a new dimension to fragrance selections. Innovative scents of the future will help enhance the male allure and assurance, ready to take on the world. This underscores the Thai brand’s potential to stand equal to any other international brand, with its constant strive to meet the demands of the consumer as an effective partner, ready to meet all of life’s challenges.
Sirisupa, explained, “As a brand deeply connected with the Thai male market with positive market feedback, TROS is dedicated to providing quality self-care products that boost confidence. Our recent rebranding in 2022 modernized our 30-year legacy to align with the preferences of today’s generation. Leveraging AI technology in product development has also opened a new dimension for fragrance selection, creating innovative, confidence-enhancing scents of the future that appeal to the modern male. This underscores the Thai brand’s potential to take its place alongside any other international brand, striving always to be an effective partner to our consumers, ensuring they are ready to meet all of life’s challenges.”
“In the past year, TROS achieved great success with its Black Code collection, with positive feedback from young males who were highly satisfied with the effectiveness of the products, and the premium scents. This year is another important step for TROS, with the introduction of Mario Maurer as the new presenter for its shower cream and roll on products. Mario’s personality reflects all aspects of the word ‘PRO’, and represents the modern Thai male who lives a varied lifestyle, whether it’s work, daily routines, choice of activities, living life to the max. Similarly, when it comes to self-care, they want the best possible products for themselves as well.”
“Our TROS PRO line combines advanced research, innovative formulations, and high-quality ingredients to meet the diverse needs of today’s consumers.” Each product in the TROS PRO line has undergone expert performance testing to ensure quality and reliability.
“TROS aims to be the go-to product for young male who have just started looking for self-care products to the mature male who has developed more meticulous demands for self-care, demanding products like TROS PRO that serve their lifestyle needs and overcoming personal care problems effectively,” added Sirisupa.
“TROS PRO puts an emphasis on selecting effective ingredients for skin and hair care for men that fits their active lifestyle. Plans are in place to expand the TROS PRO product line in the future,” Sirisupa concluded.
Key TROS PRO products include:
TROS PRO Deo Roll On:
Designed for all-day confidence, this premium deodorant features 3-step protection: Zirconium to minimize sweat, Natural Antibac to curb bacteria buildup, and Odor Block technology to neutralize unwanted odors. Available in two fragrances:
All Day Protect: A fresh scent with Cooling Effect technology for all-day freshness.
Wild Control: A sophisticated scent with enhanced odor control.
TROS PRO Deo Shower Zinc Series:
Formulated with Zinc Active to reduce excess oil, the cause of acne spots, and combat body odor, this shower cream eliminates 99.99% of bacteria while moisturizing the skin. It’s offered in two AI-created scents:
Zinc Fuel: A mild, enduring scent.
Zinc Coupe: A clean, refreshing scent.
TROS PRO Barber Series Hair Styling Products:
Developed in collaboration with professional stylists, these products offer powerful styling options:
TROS PRO Flexible Gel Mega Hold: With a level 9 hold and 2X Polymer Complex, this gel secures hair all day while remaining flexible.
TROS PRO Soft Wax Natural Look: A lightweight wax with a level 8 hold, fortified with 4 Peptides to strengthen hair without leaving residue.
TROS PRO Lift and Lock Hair Spray: Lifts roots and adds volume with keratin to strengthen hair, setting styles for 24 hours. A specially designed nozzle ensures a controlled dispersement of spray for perfect styling.
Experience the TROS PRO Line at Samyan Mitrtown
Discover the secret to male grooming with TROS PRO products at the TROS PRO Pop-Up Store on the G Floor of Samyan Mitrtown Shopping Center, open until 1 December. The TROS PRO line is also available at Big C, Lotus’s, Tops, convenience stores, and online. For more details on the TROS PRO products, visit www.facebook.com/TROSThailand